Virgin Introduces New Business Class Seat, Debuting Across The Atlantic This Fall

In spring 2019 Virgin Atlantic unveiled a new business class product that would debut on the airline’s new Airbus A350 aircraft. It was a leap forward compared to their existing seat, but hardly revolutionary, and lacked doors.

Now Virgin has unveiled yet another new business seat which will debut on Airbus A330s. They have 16 A330-900s on order, and 3 of them are expected to be delivered between September and the end of the year. With a narrower fuselage than he A350, their old new seat wouldn’t fit and they needed another.

There will be 30 business class seats on the aircraft and two ‘Retreat Suites’ which are ‘business plus’. Seats will be in a staggered format, and window seats in some rows will be right at the window while others will be near the aisle (several European carriers and Delta also have such a format).

The new ‘business plus’ Retreat Suite is at the center of the bulkhead row and offers a more spacious product. These seats are expected to be sold as an upgrade beginning 14 days prior to departure for around US$250, with unsold seats offered as an upgrade at the airport.


Retreat Suite, Credit: Virgin Atlantic

The new business seat is… Thompson Vantage XL, which is the basis of Delta’s Suite product (Delta effectively controls Virgin). As with Delta, the new Virgin Thompson Vantage XL features doors. It’ll be a tight seat, but also a nice product, though hardly revolutionary despite the airline’s claims.


Business Class, Credit: Virgin Atlantic

The new product should debut on Boston – London Heathrow this fall.

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