American’s ‘New’ Three Year Old Safety Video Finally Rolls Out

In April 2020 I shared details of a new American Airlines safety video. The airline held off releasing it because of the Covid-19 pandemic. I only posted an 18 second snippet to offer a taste, looking forward to the airline’s planned release.

Then at the end of 2020 the airline accidentally released the video on 70 aircraft, and it took them a little while to pull it. So I shared the full thing.

Now – three years after filming, 32 months after planned release, and two years after brief accidental release – American is rolling out the ‘new’ safety video to its fleet, as noted by aviation watchdog JonNYC.

AA: pic.twitter.com/ReOwUgb4jR

— 🇺🇦 JonNYC 🇺🇦 (@xJonNYC) December 29, 2022

Here’s the safety video, originally intended to be released in spring 2020:

Note of course that this will be shown only on aircraft with seat back screens, and American has taken most of those out of their domestic narrowbody fleet. Flight attendants have gone back to manual demonstrations on Boeing 737s and Airbus A321s (and continue to do manual demonstrations on legacy US Airways Airbus A319s, and used ones added to the fleet, along with legacy US Airways A320s). You’ll mostly see this on Boeing 777s and 787s.

It’s not clear how many people appear in ‘Safety at Scale’ but the meaning here suggests scale in a couple of key scenes, using people to do things like form the American Airlines logo and a no smoking sign, and to suggest just how large American Airlines is.

This new video isn’t as chic as the last one. Still, it’s visually interesting. The new video doesn’t make a play at humor, though at the 2 minute mark a cabin crew member breaks formation slightly to wave at the camera.

I’m not sure there’s an improvement here compared to this video produced over a decade ago. American still needs a safety video for some of its aircraft, and this is one.

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