12 New Hyatt Promotions, See If You’re Eligible For Points, Free Nights And Suite Upgrades

There’s no current first quarter promotion from Hyatt that all members can take advantage of across their brands. However Hyatt is running a series of targeted promotions. You can check whether you’re eligible, and offers include free night certificates, suite upgrade awards, bonus points and triple points.

Links for the various offers for stays through March 19 helpfully compiled by Miles Earn and Burn:

– Category 1-4 certificate after two nights
– Category 1-4 certificate after three nights

– Suite upgrade award after five nights, and another after another five
– Suite upgrade award after ten qualifying nights, and another after another ten

– 3x points for every two night stay, max 30,000 points
– 3x points for every qualifying three night stay, max 30,000 points
– 2x points for every qualifying two night stay, max 30,000 points
– 2x points for every qualifying three night stay, max 30,000 points

– 2,000 bonus points every two nights, max 20,000 points
– 3,000 bonus points every three nights, max 15,000 points
– 5,000 bonus points every five nights, max 25,000 points
– 10,000 bonus points every ten nights, max 30,000 points

I’m not actually eligible for any of these. It seems that I give Hyatt too much business, and should probably give them less. They don’t feel the need to be generous with me. They’re probably trying to win back business from people that haven’t kept up.

Loyalty programs really don’t want to spend money marketing to people to earn business they are going to get anyway. That’s why they do targeted promotions. Another reason is to test different strategies. By giving people different offers they can see which offer performs better, moving the needle to earn more customer business. In my case Hyatt figures they’ve got me with their existing program, why give me even more points?

Ironically this principle is the opposite of how revenue-based programs award points as part of their base structure. Hotel programs are generally revenue-based for points-earning, and at least offer a revenue-based or partially revenue-based path towards elite status, while many airlines have gone to just measuring spend to earn status. That means giving points and status for business they’d earn anyway (for instance, because of a corporate contract or because of a monopoly on a non-stop route) rather than incentivizing greater wallet share, shifting business from one chain or airline to another.

Regardless, it takes a few moments, you might as well click links to the various promotions to see if you’ve been targeted and can earn more on any Hyatt stays you may have – or even may wind up falling into unexpectedly – and of course the odds are very low you’d remember to come back and check later.

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